There’s no denying we live in a new world when it comes to data and analytics. A frequently quoted statistic from IDC is that humanity is expected to have generated 44 zettabytes of data by 2020, just two short years from now. It’s hard to even comprehend the magnitude of such a titanic avalanche of data. But that’s just the beginning. By 2025, IDC predicts data volumes will more than quadruple, so in less than a next decade, we’ll have created more than 180 zettabytes of data.

It’s no surprise, then, the data analytics market is expected to grow from $130 billion in 2016 to $203 billion by 2020, and continue this upward trajectory through 2025. Consumerized self-service tools are making particular headway, putting data in the hands of users and decision makers without needing a swarm of analysts.

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