Russ Cobb of Blackbaud, Inc. discusses the impact data and analytics can have on a healthcare organization's access to consumers, patients and constituents as well as how an organization can begin to lower the cost of healthcare. He also addresses the importance of growing philanthropic support of today's not-for-profit healthcare organizations.
Recent studies have shown that the healthcare industry leads the way in the number of patient records breached or hacked to the tune of more than 1.5 million American records so far in 2017.
