Shopping for a laptop can be an extensive research project where the prospective buyer compares prices based on a host of features: Processor speed, monitor resolution, video card quality and more. But you don’t engage in similar due diligence when you look for a surge protector, because the differences between products are generally so minimal that price is the primary concern.

The same is largely true for storage devices, monitors, random-access memory (RAM) and other products where current technological advancement is incremental, if it happens at all. Even IT services like hosting and internet services are cheaper.

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