Every once in a while, a snippet of information surfaces that reinforces in no uncertain terms exactly how big a battleship the healthcare industry has to turn around.

In a Minneapolis Star-Tribune story about the recent launch of Better, a mobile health app and related concierge service – the personal service is for those customers willing to pay a $50 monthly fee – being co-launched by the Mayo Clinic, one two-sentence paragraph stood out from all others as though it had been fashioned from pink neon:

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