Healthcare organizations are seeking to engage with broad, diverse populations to secure actionable health data on everything from pre-diabetes to colorectal cancer risks. Technology can assist but must be used strategically, in a manner that meets the needs of targeted populations, and in a way that gives health organizations the information and connectivity they need to identify, build and implement programs that help them attain performance metrics and optimal reimbursement.

Of the many obstacles organizations encounter is the tendency to rely on traditional approaches and what’s worked in the past. However, as demands increase and as uncertainty rises, good enough just isn’t enough. The technology, systems and programs are available to do more and better for health plans and their members.

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