The tech world is atwitter about how iPhone apps are tracking users without consent and collecting and transmitting other personal data from smartphones. I checked my phone settings recently and found seven applications were tracking my location, even after I had declined to allow them to.
The debates around mobile privacy lead to one conclusion: Companies trying to sell you goods and services have an insatiable appetite for personal data, and they will resort to any means to get it, with or without your consent. There are mountains of money and brainpower going into devising ways to collect data without anyone, users or I.T. departments, being aware of it.
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