More than 1 million users have enrolled in Voxiva's digital health programs to date, the company announces.
The Washington, D.C.-based vendor's Care4life portfolio of programs includes promoting maternal and child health (Text4baby and Text4kids), adult health and wellness (Txt4health), smoking cessation (Text2quit), and diabetes self-management (Care4life Diabetes).
The services are designed to help users take preventative actions to stay healthy, more effectively manage chronic illness, and improve the quality metrics the healthcare industry is measured by, according to the company. In addition, Voxivas programs are extensively studied by independent researchers.
We have had more than a dozen independent studies of our programs said Justin Sims, CEO of Voxiva. In a randomized trial by George Washington University of our smoking cessation program, they found that biochemically confirmed abstinence was more than twice that of the control group. In another GW study, they found that Text4baby mothers were nearly three times more likely to believe that they were prepared to be new mothers compared to those in the no exposure control group.
Voxiva developed Text2quit in collaboration with The George Washington University Medical Center. Text2quit's personalized text messages provide participants with educational information, interactive tools to fight cravings, and a "quit pal" to provide tips and support throughout the process. The app also provides an interactive decision tree to help the smoker select prescription or over-the-counter cessation aids that would be of most value to them. Available to health plans, employers, and state and local health departments, Text2quit is offered to smokers who call state run quit lines in several states.
In October 2013, the Centers for Medicare and Medicaid Services awarded a three-year contract to support the implementation of text4baby, the nation's largest and only free mobile health service for expecting and new moms, in four states. The initiative expands efforts to enroll Medicaid beneficiaries in the service, and customizes text4baby messages to include state-specific information and assess text4baby's impact on improving health outcomes. The project also focuses on improving a range of specific health quality measures including rates of pre- and post-partum care and well-baby visit attendance. Rite Aid, one of the largest drugstore chains in the country, in September 2013 became the first national retail partner of text4baby.
Voxiva's Care4life diabetes self-management program is available as part of the American Diabetes Association's Living With Type 2 Diabetes program, which uses text messages, a personal online portal and a mobile website to engage and support users as they learn about diabetes and form healthy habits. Care4life, which Voxiva announced in October 2012, delivers education, medication and appointment reminders, blood glucose tracking, weight and exercise goal setting and tracking, healthy recipes and nutrition tips and a virtual coach to provide motivation.
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