Consumer health content vendor HealthGrades and customer relationship management software vendor CPM Marketing Group Inc. have combined, with CPR becoming a new division of HealthGrades.
The privately held companies call the transaction a merger. Terms were not disclosed. Private equity firm Vestar Capital Partners, which in 2010 acquired Health Grades for about $294 million, has long been interested in CPM.
Denver-based Health Grades operates Web sites enabling consumers to search for physicians, dentists and hospitals, with quality ratings and profiles of 5,000 hospitals, 750,000 physicians and 16,000 nursing homes, as well as consumer-oriented medical reference content. The sites generate more than 100 million visitors annually, according to the company.
Madison, Wis.-based CPM sells a range of health care strategic marketing software and services. Its physician relationship management software, for instance, enables a hospital to assess the effectiveness of a specific marketing campaign on the change in the number of referrals and specific procedures performed at the hospital.
HealthGrades' hospital client base of 400 will double thanks to CPM's approximately 400 hospital clients, with very little overlap. The companies have about 250 employees each; CPM's management and employees will continue to work out of Madison. John Hallick, CEO of CPM, will lead the unit and join HealthGrades' board of directors.
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