To support communication between doctors and patients, UAB Medicine in Birmingham, Ala., has deployed interactive post-discharge phone calls and corresponding multimedia programs to improve care transitions and reduce readmission rates.

UAB Hospital Chief Quality Officer Benjamin Taylor, M.D., says transitioning from hospital to home is an important step during recovery, and proper monitoring paired with self-management is essential.

“We are focused on extending communication beyond the four walls of the hospital, to not only share valuable instructions but also monitor patient care,” said Taylor. “Being a part of our patients’ path to wellness doesn’t end when they leave our hospital.”

Personalized, automated phone calls deliver and reinforce necessary instructions, as well as collect data on patients’ status to ensure recovery is progressing. As people often also need the help of their family or friends, the calls and programs can be extended to other individuals whom the patient requests.

Simple language and multimedia visuals accessible via computer or mobile device are used to help patients make sense of complex medical information. UAB executives say the programs and campaigns provide empathetic, understandable and actionable information to foster patient compliance and follow-through.

UAB is using technology from Chicago-based Emmi Solutions in the deployment.

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