It may seem counter-intuitive to think of the automobile as a health care delivery center, but Ford is adding technology to its cars to fulfill that very idea. Gary Strumolo, global manager of health and wellness research, interiors and infotainment at Ford, described this effort at HIMSS13 in New Orleans, noting both the potential and limitations of in-car interactive technology designed at improving passenger safety and wellness.

“It is not our intention to turn a car into a medical device,” he cautioned. At the same time, Ford is hoping that consumers will take advantage of a growing number of in-car technology capabilities with health and wellness applications. Ford cars are designed with mobile device connectivity capability, enabling, for example, incoming calls to be routed through a voice activated system to let a driver talk hands-free, Strumolo said. Likewise, the car can potentially capitalize on the growing number of smartphone applications targeting consumer health.

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