Jack Wolf, the CIO at Montefiore Medical Center, likes to share one story of customer appreciation--even a decade after it happened. Back in 2001, Wolf had led the charge for the deployment of an interactive bedside system at Bronx, N.Y.-based Montefiore's newly built children's hospital.

The bedside system included 42-inch plasma monitors with Internet connectivity, and gave access to games and other content, plus it enabled the patients to connect to the Starbright Foundation's national network devoted to socially connecting seriously ill youngsters. "It was state of the art," Wolf says, recalling how he visited the hospital's dialysis center one day to see how the system was working. "There were three kids there playing videos," he says. "And the nurse introduced me as 'Here's Mr. Wolf, who put this system in place.' The kids started clapping for me. It brought tears to my eyes."

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