Patient Privacy Rights leader Deborah Peel, M.D., recently penned a commentary attacking “myths” that personal health data is being acquired legally and ethically. Brian Baum, CEO at vitaTrackr Inc., which offers a platform for businesses to exchange patient-approved health data, counters that there is real value to patient data and that patients can have control over who gets it. Here is his response to Dr. Peel:

“Dr. Peel,

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