Health plan CIGNA will promote a national initiative to deliver health information via free text messages to pregnant women and new mothers. Text4baby is a program of the National Healthy Mothers, Healthy Babies Coalition. CIGNA will promote the text4baby program through myCIGNA.com, a personalized Web site for people enrolled in a CIGNA health plan. The text4baby program is supported by various businesses and government agencies. Federal partners include the White House Office of Science and Technology Policy and the Department of Health and Human Services. The mobile health platform is provided by Voxiva and free messaging services are provided by participating wireless service providers.
Women can sign up for the service by texting BABY (or BEBE for Spanish) to 511411. Beginning the next day, they’ll receive a free, daily message for six days. After that, the service will provide three free messages each week, timed to the mom’s due date or her baby’s date of birth. For more information, go to: http://www.text4baby.org/.
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