Among the emerging market in video and multimedia patient communications, Rami Cohen, M.D., says his company's product drills down to the most specific information possible.
"If you need to take an injection, we show you the specific syringe you're going to use and the plunger on the exact number your doctor is asking you to use," Cohen, the founder and CEO of Telesofia, said. "And you'll see someone your age and gender demonstrating the instructions you have. So it's highly, highly specific and detailed, and makes the information much more clear."
Telesofia, with research and development offices in Tel Aviv, Israel, and sales and management offices in the U.S., officially launched Tuesday, May 20.
The company's initial offering is a medication adherence platform; the Telesofia guide, myRx.tv, supports over 4,000 medication products in the National Drug Code Directory.
"In the pharmacy computer there is specific information about the medication and instructions, plus your gender and age," Cohen says. "If they send us all this data in the cloud, in less than a second they get a video that is branded to the specific pharmacy, showing you the exact medication you need to take, with very specif instructions, and you can watch it on any device."
The company, which is in the midst of a Series A funding round, has raised $1.5 million to date. Cohen says Telesofia's next product platform will be patient discharge instructions. He says the pricing model for the medication modules is based on a recurring fee based on volume; discharge instruction pricing, which includes 30 days' worth of guidance, is on a per-discharge model, and patient management is a per-member, per-month model.
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