To more effectively communicate with the various age groups they serve, health insurance providers need to reexamine their approaches to billing and claim information, according to research from Pitney Bowes Inc.
Results showed that 46 percent of respondents want to receive billing and claim information by mail. However, more than one-third (38 percent) want to receive it both in the mail and digitally via secure online sites, and by extension; insurers should employ a multi-channel approach to meet customer expectations. Interestingly, respondents in the older age brackets are just as interested in multi-channel communications as Americans who are under 35 years old.
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