The entrance of Salesforce into the healthcare arena with its Health Cloud customer relationship management platform brings a big boost to startup vendor and customer PatientPop, which offers a web marketing platform for physicians.

PatientPop went live in October 2014, funded by ambulatory software and revenue cycle management vendor athenahealth. The PatientPop platform supports patient acquisition, retention marketing, reputation management and analytics functions for small and mid-sized physician practices. The company boasts that client physicians on average see a 78 percent increase in search engine rankings and a 570 percent return on investment.

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