A Birmingham, Ala.-based startup's lightweight bedside clinical decision support technology is garnering plenty of attention from health system decision makers and the state's entrepreneurial community.

The technology, a "Smart Ribbon" developed by IllumiCare, hovers above any inpatient electronic health record and provides physicians on-the-spot, patient-specific information on medication cost and possible safety ramifications, financial and clinical impact of lab tests ordered, estimated historical radiation exposure, cancer risk and cost of radiation procedures, as well as comparative price lookup data.

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