Health Data Management recently announced this year’s Most Powerful Women in Healthcare IT honorees. All will be recognized at HDM’s MPWHIT event May 17 in Boston. Leading up to that event, HDM editors are highlighting some of the honorees—today, Genevieve Morris, senior director of health IT policy for Audacious Inquiry, is featured.


Name: Genevieve Morris

Title: Senior Director, Health IT Policy

Organization: Audacious Inquiry

Years in HIT: 13

Previous responsibilities: Director and Senior Associate, Audacious Inquiry; Manage, research and programs for health information exchange, eHealth Initiative; project coordinator, Keystone Mercy Health Plan

Current job responsibilities:

Morris is senior director of health IT policy at Audacious Inquiry, which assists federal agencies on researching, formulating and writing policy documents. She oversees strategic policy for Audacious Inquiry and manages its government affairs piece.

Morris takes the most satisfaction in researching and creating reports, and developing presentations for the Office of the National Coordinator to inform their decisions, which affect health IT and health information exchange regulations and policy nationwide.

She has worked with the Maryland Health Care Commission to manage multiple workgroups and develop legislative reports for the Maryland General Assembly; the reports primarily are focused on ways to improve the adoption and use of health IT in Maryland.

Significant achievements:

Morris “fell into” health IT; after working on the business side of the IT group for Keystone Mercy Health Plan in Pennsylvania, she transitioned to a position in the eHealth Initiative that enabled her to follow her first love, policy work. A family member who had a negative result from medical care because of problems exchanging health information emphasized the importance of health IT, she says.

The development of a patient matching report for ONC is one of her most significant accomplishments in the HIT arena, she believes. “The industry really embraced the report, and a number of recommendations are being implemented,” she says. “It was one of my first big accomplishments.”

She also highlights the interoperability roadmap and the health IT framework, both developed for ONC, as key achievements that will affect the HIT industry for years to come, while helping it cope with changes expected in new reimbursement approaches.

Impact on HIT:

Policy efforts that emphasize information exchange will be particularly important, both for Morris’ ongoing efforts and for the healthcare industry as a whole.

“Standards and APIs help deal with the technical pieces, but there are a lot of other pieces that need to fall into place to get the industry closer to interoperability,” she contends. “We’re coming together on standards for information exchange, but that only highlights the other problems that we have around folks not wanting to share patient information.”

Morris is a sought-after speaker on Health IT topics. She has spoken at the Office of the National Coordinator for Health IT Conference, the Healthcare Information Management Systems Society (HIMSS) Virginia Chapter, and at the Health IT Connect Conference. She has also prepared and conducted well-attended webinars on health information technology topics and the new Medicare Quality Payment Program.

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