Care1st Health Plan Arizona, a unit of WellCare Health Plans, is using a mobile app program to better serve new and expecting mothers, aiming to improve the overall health of mother and child.

The program focuses on Medicaid members—the mobile app, called Pacify, supports a live video chat service via members’ smartphones, providing access anytime of the day to specialists such as lactation consultants and nutritionists.

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Mothers, for instance, receive breastfeeding tips and guidance on various health issues that may arise with their babies, including colic, digestion and transitioning to solid foods.

The app also can push health and safety notifications to mothers’ phones, and mothers can participate in the program for as long as 12 months after birth.

“We understand how important these early years are to both mothers and their young children when instilling healthy habits that will affect a lifetime,” says Scott Cummings, president at Care1st Health Plan Arizona. “This collaboration will aid us as we strive to promote the health and wellness of our members in a more interactive and modern way.”

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