In a show of support for Apple’s Sept. 9 launch of new products, officials from the Mayo Clinic attended yesterday’s high-profile media event near the tech giant’s corporate headquarters in Cupertino, Calif.

At the event, Apple unveiled its new Apple Watch—which includes health and fitness apps as well as a built-in heart rate sensor—and the company also showcased its new iPhone 6 and iPhone 6 Plus. According to an article in the Minneapolis Star-Tribune, Mayo Clinic officials made the trip from Rochester, Minn., to Silicon Valley to “take a big role” in the product unveiling and to “show data from the health app can flow into the more sophisticated management system of a major health center.”

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