Hospitals and other providers are rolling out enterprisewide efforts to combat the rapid rise in the number of patients afflicted with a complex and debilitating condition: sticker shock.

Frank Danza, chief revenue officer at Long Island, N.Y.-based Northwell Health (formerly North Shore-LIJ Health System) says the health system is dealing with an onslaught of patients with high-deductible insurance plans that include copays, co-insurance and other financial complexities.

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