As part of a rebranding effort, the non-profit Healtheway has been renamed The Sequoia Project to better reflect its mission of advancing the implementation of secure, interoperable nationwide health information exchange.
We chose the name, The Sequoia Project, because sequoia trees are among the largest and oldest on earth, said Mariann Yeager, CEO of The Sequoia Project, in a written statement. The name is aspirational; were building something that can grow on a national scale and that can stand the test of time. The sequoia tree is also interesting because each tree can stand alone, but when there is a cluster of trees, their shallow root systems connect, supporting each other and accelerating their growth. Similarly, individual organizations and interoperability initiatives in health IT become much stronger and deliver more value by working together.
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