Healtheway Gets New Name, Business Model Remains Same
As part of a rebranding effort, the non-profit Healtheway has been renamed The Sequoia Project to better reflect its mission of advancing the implementation of secure, interoperable nationwide health information exchange.
We chose the name, The Sequoia Project, because sequoia trees are among the largest and oldest on earth, said Mariann Yeager, CEO of The Sequoia Project, in a written statement. The name is aspirational; were building something that can grow on a national scale and that can stand the test of time. The sequoia tree is also interesting because each tree can stand alone, but when there is a cluster of trees, their shallow root systems connect, supporting each other and accelerating their growth. Similarly, individual organizations and interoperability initiatives in health IT become much stronger and deliver more value by working together.
Despite the new name, officials said The Sequoia Projects business model will remain similar to that of Healtheways, namely serving as the convener for interoperability and serving as a home for industry-wide interoperability initiatives that require a third-party steward working in the public interest.
Under the new name, The Sequoia Project will continue to support two health IT interoperability initiatives on a national level: the eHealth Exchange, a rapidly growing community of exchange partners who share information under a common trust framework and a common set of rules; and Carequality, a public-private collaborative effort to build consensus among existing data sharing networks regarding technical specifications and best practices.
In addition to Carequality and the eHealth Exchange, The Sequoia Project says it plans to expand its initiatives in the coming year to incorporate additional interoperability projects as well as to promote widespread education about health information exchange issues. Moving forward, the organization will focus its activities in three primary areas: leading new operational data exchange initiatives; supporting collaboration across industry and government; and expanding education and research.
Additional information about The Sequoia Project, the eHealth Exchange and Carequality, can be found here.