For years, in public opinion polls, people have tended to blame health insurers for premium increases and problems with their coverage. However, America’s Health Insurance Plans, the trade association representing payers providing health benefits for more than 200 million Americans, says it now wants to put consumers at the center of healthcare.

“We wouldn’t have had as an industry these conversations just a few years ago,” said Mark Ganz, AHIP chairman of the board during the opening session June 12 of AHIP’s Institute 2014 in Seattle. “My hope is that 10 years from now consumers will view our industry in a very different way. We’ll be recognized for what we always have striven to be—not a necessary evil but as a trusted partner.”   

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