Americans are increasingly using mobile health applications to monitor their overall wellness, particularly diet and exercise apps. With literally tens of thousands of health and fitness apps now available in the marketplace for download on their smartphones and tablets, consumers in growing numbers are turning to these mHealth apps to manage their weight by tracking their caloric intake and physical activities--the most popular uses for these apps.

According to a recent report by mobile engagement vendor Mobiquity, 70 percent of people use health and fitness apps daily or several times a day. In addition, 63 percent plan to use these apps even more over the next five years. Likewise, a new study by researchers from Duke University School of Medicine found that the most popular mHealth apps in the “health and wellness” category of the Apple iTunes Store are focused on fitness and self-monitoring.

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