Facebook-based recruitment and online surveys are effective in estimating local variation in human papillomavirus (HPV) vaccine uptake among young men and women, according to University of Minnesota researchers.

In a study published in the Journal of Medical Internet Research, men and women 18-30 years of age were recruited by location (within a 25-mile radius of Minneapolis) via a targeted Facebook advertisement campaign to complete an online survey about HPV vaccination practices. HPV is the most common sexually transmitted infection in the United States and is a cause of cervical cancer.

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