Doctors have great interest in a web-based resource that shows the current prices of comparable brand name and generic drugs at pharmacies in a chosen zip code, according to a study conducted by Community Catalyst.

In the study, physicians highly concerned about patients' abilities to pay for medications were presented with hypothetical resources showing the retail and out-of-pocket costs for drugs at local pharmacies. Following exposure to each resource, the doctors indicated that it would likely facilitate discussions of affordability, reduce non-adherence, and improve patient engagement. Physicians also reported which comparative features were the most useful, how often they would use such a resource, and how such a resource might save time addressing cost.

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