Washington-based eHealth Initiative, an industry advocacy organization, has named Jennifer Covich Bordenick as CEO, effective immediately.

Covich has been at eHealth Initiative since 2001. She served as interim CEO and COO since April 1, 2009, when Janet Marchibroda left the organization to become chief healthcare officer at IBM Corp.

More information is available at ehealthinitative.org.

--Joseph Goedert

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