Microsoft is presenting its mammoth $26 billion acquisition of LinkedIn as the lynchpin of a sweeping effort to reinvent the professional workplace. Few specifics have been available since the merger was announced this past June, but with the formal completion of the deal last week, the two companies have said they will soon begin providing more details about their plans. Here, in the third installment of this three-part series, we look at how the combined company could infuse sales and marketing with social intelligence.
In his initial take on Microsoft’s plans to acquire his company, LinkedIn’s CEO Jeff Weiner spotlighted several “enormous opportunities.” High on his list was “redefining social selling through the combination of Sales Navigator and Dynamics.”
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