John Kahan has a poignant photo in his office at Microsoft, where he oversees customer data and analytics. The image shows Kahan, his wife and three daughters celebrating the birth of a boy, his reddish-blond hair hidden by a hat.

A few hours after the photo was taken, Kahan received a phone call he still has trouble recounting without choking up—his baby son, Aaron, had stopped breathing. He died a few days later, a victim of Sudden Infant Death Syndrome.

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