When executives at Ancestry.com, the Provo, Utah-based genealogy giant, created the position overseeing its foray into health data, they purposely did not give it the title of chief medical officer.

Cathy Petti, M.D., is the chief health officer for AncestryHealth, Ancestry.com's entry into helping its members document their own health history as well as that of their relatives, "because your health is not just the organized field of medicine, it is much more than that," Petti said.

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