Last summer, as part of its “What’s Your Healthy?” national campaign, Aetna launched the CarePass consumer website and mobile solution. Now, a year later, the insurer has decided to phase out CarePass by the end of 2014, as first reported by MobiHealthNews.

“At this time, we have decided to make no further investments in the CarePass platform,” said Cynthia Michener, spokeswoman for Aetna, in a written statement in response to a query from Health Data Management. “Current CarePass users will continue to have access to the CarePass platform for the time being, but we plan on closing the CarePass web and mobile experiences by the end of this year.”

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