We live in a world where technology has changed the way people communicate, the way they are informed and how they do business. Traditional social networks have expanded from a few dozen acquaintances to hundreds of friends, friends of friends, connections and followers. We live in a world where people would rather communicate by sending a text message from their mobile phone, post comments on their favorite online network or send a short Tweet to inform all their friends that they have just got out of bed or they are out to dinner.
The growth of social networking platforms has been phenomenal. Millions of people around the world with access to the Internet are members of one or more social networks. They have a permanent online presence where they create profiles, share photos, share their thoughts with friends and spend hours catching up with what their hundreds of friends are doing with their lives.
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