Gartner shares its picks for the top MDM offerings
Gartner Group has released its first Magic Quadrant for Master Data Management solutions. The report looks at 10 leading vendors in this space, reviewing their products and market strategies.
1. Informatica HDM p1b7849m90l2e11i91gool961vn9.jpg
“Informatica MDM v.10.2 entered general availability in October 2016,” Gartner writes. “Informatica Product 360 v.8.0.5 general availability in June 2016. Informatica Supplier 360 v.10.1 HF1 entered general availability in September 2016. Informatica's total estimated MDM software revenue was $157.9 million in 2015. Informatica continues to develop its vision for the Intelligent Data Platform (IDP). It is rationalizing its various MDM offerings, while integrating them with a new semantic offering to provide new composite capabilities. It has released an option for deployment in its private cloud environment. It has invested in the most extensive network of implementation partner firms of any vendor in this Magic Quadrant.

Informatica continues to invest substantially in its core multi-domain MDM platform and industry solution accelerators. It has released ‘master-data-fueled applications’ to provide 360-degree views of the supplier and customer data domains, so that clients can govern both master and non-master data related to these domains. It plans a common administration capability covering its multiple products to support the latest release of its core MDM solution.”
2. Orchestra HDM p1b7849vr11e0ln2ui811khrboqa.jpg
Orchestra Networks
“EBX5 v.5.7.0 entered general availability in February 2016,” Gartner says. “Orchestra's total estimated MDM software revenue was $20.4 million in 2015. Orchestra's revenue grew by 23.6 percent in 2015 on a constant-currency basis (compared with the market average of 14.3 percent)—the second-highest rate among the vendors in this Magic Quadrant. In real dollars, its revenue grew by 10.9 percent (compared with the market average of 4.4 percent)—the third-highest rate in this Magic Quadrant.

Orchestra's EBX5 is a single, integrated MDM solution that scored strongly in the reference customer survey for most of the elements surveyed. It did so across the broadest spectrum of reference customers, in terms of industries and data domains mastered. Moreover, it achieved the top score for TCO. Orchestra received solid references across a spectrum of data domains. It stands out for its reference customers' responses about competitive selection, based on detailed proofs of concept for multiple data domains, and for its receipt of the highest survey scores for multi-domain support.”
3. SAP HDM p1b784g0c3mi0bbr11e71golck1f.jpg
“SAP Master Data Governance (MDG) v.9.0 entered general availability in September 2016,” Gartner says. “SAP Hybris Product Content Management (PCM) v.6.2 entered general availability in October 2016. SAP's total estimated MDM software revenue was $265.7 million in 2015. SAP has achieved a leading share of the MDM market for three consecutive years.

In 2015, it recorded year-over-year growth of 19.5 percent in constant currency, and revenue growth above the market average in real dollars, on the largest MDM revenue base. Estimated license counts, reference customer survey responses and users of Gartner's client inquiry service indicate deep penetration by SAP MDG across several industries. SAP is estimated to have the highest number of customers managing multiple data domains. In addition, its partner network has begun developing MDG solutions for custom data domains. SAP MDG can also manage customized data models.”
4. Stibo Systems HDM p1b784g6ucl449in13p08in17rlg.jpg
Stibo Systems
“Stibo Enterprise Platform (STEP) Trailblazer v. 8.0 entered general availability in April 2016,” according to Gartner. “Stibo's total estimated MDM software revenue was $68.6 million in 2015. Stibo achieved year-over-year MDM revenue growth in 2015 of 23.6 percent in constant currency, compared with the market average of 14.3 percent, and a large market share, despite challenging currency exchange effects. Stibo's STEP Trailblazer has proven itself a capable MDM platform, with a claimed in-memory capability, as well as strengths in multichannel e-commerce and improving multi-domain capabilities.

Reference customers' scores indicate strength across a broader range of MDM solution capabilities than any other vendor in this Magic Quadrant. Stibo excels in customer satisfaction, although its reference customers were exclusively implementers of MDM of product data. Stibo received the highest scores of any vendor in this Magic Quadrant for its ability to support business initiatives and the number of customers who would personally recommend its MDM solution.”
5. Riversand HDM p1b784gbvj5f51c7tkf91t8ssa7h.jpg
“MDMCenter v.7.8 entered general availability in August 2016,” Gartner says. “Riversand's total estimated MDM software revenue was $23.3 million in 2015. Riversand's leadership team has remained intact since its founding, which has enabled the company to achieve a continuity of vision and purpose. This has proven to be rather exceptional in the MDM market.

Riversand is diverging from the incremental innovation that characterizes most of the MDM market. Its MDM 2.0 vision is essentially a fundamental shift from an application-centric approach to an outcome-based, data-centric approach to MDM, providing for discovery, management, governance and analysis of master data through on-premises and cloud delivery options and industry-specific solutions. Riversand recorded the highest rate of MDM revenue growth in 2015 in both real dollars (15.3 percent) and constant currency (23.7 percent). Its real-dollar growth rate was almost 11 percentage points above the market average.”
6. Magnitude HDM p1b782fgni19bv1tg515o21o6ku6in.jpg
Magnitude Software
“Kalido MDM v.9.1 SP3 and Magnitude One entered general availability in April 2016,” Gartner writes. “Magnitude's total estimated MDM software revenue was $17.4 million in 2015. Magnitude Kalido MDM customers frequently mention its data model flexibility in support of multi-domain MDM implementations.

In addition, its workflow and data modeling UIs are often considered friendly enough for business users in implementations of modest complexity and data volume. Magnitude One is a new prepackaged MDM of customer data solution based on Kalido MDM, with a limited subset of functionality targeted at the midmarket. It can be implemented in a private cloud or on-premises. It contains an out-of-the-box integration capability for many common business applications through Scribe Online, and online training for data stewards and administrators.”
7. TIBCO HDM p1b784m6nl1n0a1abm753m40uapn.jpg
TIBCO Software
“TIBCO MDM and Cloud MDM v.9.0.0 entered general availability in January 2016,ö Gartner says. “TIBCO's total estimated MDM software revenue was $45.4 million in 2015. TIBCO MDM has solid multi-domain capabilities, and Visual MDM is a differentiating feature that directly integrates data quality dashboarding with stewardship. TIBCO has added machine-learning capabilities for improved data matching, and has released the second version of its private cloud MDM software. Reference customers gave TIBCO high scores for its workflow, integration, business service and high-availability capabilities. TIBCO now offers a multi-domain MDM solution (encompassing customer and product data) for the retail industry. TIBCO has a large customer base in the application integration and business process management (BPM) markets. It has proven its ability to capitalize on this significant population when marketing TIBCO MDM. Surveyed reference customers and other users reported that TIBCO MDM is a strong solution when coupled with the rest of the TIBCO technology stack, which spans SOA and BPM.”
8. Enterworks HDM p1b784mbmg1j8p17641h8c1s9h3r2o.jpg
“EnterWorks Enable v.8.1 entered general availability in March 2016,” Gartner says. “EnterWorks' total estimated MDM software revenue was $17.4 million in 2015. EnterWorks hired five new senior executives in 2015, several of whom have previous experience of MDM vendors. EnterWorks' understanding of business-to-business-to-consumer scenarios is evidenced by notable reference customers addressing those scenarios.

EnterWorks achieved the top survey scores from reference customers for its understanding of the business application of its MDM solution. EnterWorks Enable tied for the highest reference customer survey score for UI and workflow support for its implementation and maintenance across multiple data domains, use cases, implementation styles and integration scenarios. There is a direct correlation between users' satisfaction with an enterprise solution and its rate of adoption.”
9. Oracle HDM p1b782g5bi19qr11eg1lo06r11otrq.jpg
“Oracle Product Hub, Oracle Supplier Hub, and Oracle Site Hub v.R12.2.5 entered general availability in September 2015,” Gartner says. “Oracle Product Hub Cloud Service and Oracle Customer Data Management Cloud Service v.R11 entered general availability in April 2016. Oracle Customer Hub v.IP2016 entered general availability in May 2016. Oracle Data Relationship Management (DRM) v.R11. entered general availability in April 2016.

Oracle's total estimated MDM software revenue was $238.7 million in 2015. Oracle has deep, discrete solution expertise and capabilities in support of the major data domains, as a result of capabilities developed for its E-Business Suite ERP offering and continued investment in Siebel and Hyperion. Oracle effectively positions its domain-specific MDM offerings as part of its larger business application ecosystem, particularly in the areas of customer experience, supply chain management and financial performance management. Coupled with its industry-oriented efforts, this positioning communicates a strong understanding of the business uses of MDM.”
10. IBM HDM p1b782g9rh1f6aukl1v0p1elhuakr.jpg
“InfoSphere Master Data Management v.11.5 entered general availability in November 2015,” Gartner writes. “IBM's total estimated MDM software revenue was $177.5 million in 2015. IBM provides an information integration and governance platform that can broadly support an organization's information management strategy. IBM sells MDM offerings both on a stand-alone basis and as bundles of workflow, stewardship and information governance capabilities.

It has an extensive and robust network of implementation partners. IBM has deep, discrete solution capabilities in support of the customer/citizen and product/thing master data domains. These include workflow, data quality and data integration capabilities. IBM also has a best-in-class data-matching engine. IBM now offers a monthly subscription pricing option for its on-premises licenses. It also offers the option of privately hosted deployment in its cloud environment, including a significantly simplified tiered pricing model.”