Salesforce’s acquisition of Tableau—what does it mean?
Recent acquisitions signal that something is happening in the market, although it’s difficult to understand exactly what is going on.
- Salesforce acquires Tableau – June 2019 (business app vendor acquires analytics/BI)
- Google acquires Looker– June 2019 (infrastructure/search/data broker vendor acquires analytics/BI)
- Salesforce closes acquisition of Mulesoft – May 2018 (business app vendor acquires data integration)
Then again, classifying vendors as I do above is a loss leader—the classifications do not make sense any more because most large vendors play in many spaces. In fact, it might be better to have your own “stack” and rate the vendors to it. But do the vendors really offer the most important capabilities an organization needs? What is the set or stack needed?
The series of acquisitions in the last few weeks (and ongoing) signal something in the market. I am not sure myself what, though the hype related to the moves is exciting. Some might conclude this is a new trend; some might look back at the days when SAP acquired Business Objects and IBM acquired Cognos and Oracle acquired Siebel. I really can’t say one way or the other. I am sure our analysts will have a point of view here.
Based on the research I do I would suggest that most of these acquisitions expose a weakness in the market—only the obvious parts are being acquired; only the obvious parts of the overall data and analytics platform are being assembled. What do I mean by this?
- Analytics/BI, data science/ML and AI
- Data management
- Data and analytics governance
We concluded that the first two are well known, reasonably well defined, and quite clearly visible in terms of markets and vendors and competitors. Even the vast spend on software in data and analytics is centered on aspects of the two parts. The least well known, the lest defined, the least mature, even the least complete, is the last—data and analytics governance.
This platform is completely lacking in the market. In fact, we muse about this platform off and on, and have done so for many years. But the recent spate of acquisitions just prove the point: the work of data and analytics governance remains an afterthought, even for these large vendors (just as it does for many of their prospects). The silver bullet, the fancy new gadget, always gets the attention more than the work horse.
The part that concerns me most is that various aspects of the “stack” are assembling but key parts remain missing in action. Just managing data without effective governance won’t cut it; analyzing data and presenting a dashboard without trust in the data won’t cut it. These large vendors need to figure out that data integration, data quality, and data catalogs are a far cry from what is needed to support data and analytics governance.
There is also a lot of action in the data and analytics governance space for sure. Not long ago TIBCO acquired Orchestra Networks and a few other MDM vendors merged, such as Symphony’s acquisition of both EnterWorks (more PIM) and Winshuttle (more ADM). Infogix has an interesting roll-up underway too. And there are a number of moving parts in this space that remain moving; and no one vendor really stands above the others with a public, credible, funded vision to build out the missing links.
The moving parts include but are not limited to:
- Master Data Management
- Information Stewardship Solutions
- Metadata Management Tools (split between some IT-centric and some business-centric solutions)
- Some aspects of Data Quality
- Some fewer aspects of Data Integration
- Information Security (see end-point and mobile security as an example)
- Data Privacy (see data masking as an example)
- The whole world of content governance (see file analysis as an example)
And it is not that all these technologies have to merge or become one single platform. They each reach into or touch or integrate with data management platforms and analytics/BI and data science/ML solutions. But the way in which such D&A governance policies for all data, all analytics, remains dispersed, inconsistent, and disconnected.
As such business costs are kept artificially high, opportunities remains lost or hidden, and value remains unrealized or not maximized. I can’t wait for a the day a new vision emerges to complete the data and analytics platform.
(This post originally appeared on Andrew White's Gartner blog, which can be viewed here).
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