A proactive approach to consumer engagement
Healthcare organizations, including health plans, need to forge partnerships with consumers. And, to make those partnerships successful, healthcare organizations have to rely on some engagement tactics that work. The goal is to transform consumers from passive recipients of care to active participants in their own care. To accomplish this, healthcare organizations often need to get consumers to change their behavior. However, the focus is often on triggers without paying equal attention to providing consumers with the motivation and ability to change behavior. Consumers don’t often have the motivation or ability to change because they don’t have a clear understanding of their care plan or care costs. When health plans provide access to care management and cost information, consumers are more apt to have the motivation and the ability to change their behavior.
In this webinar, viewers will learn how health plans can encourage consumers to become more engaged in their care by:
- Using analytics to figure out where to start
- Taking a holistic approach to Consumer Engagement
- Making it a personal experience
- Following the consumer’s lead
- Focusing on delivering care where consumers live – in the community
*Medecision will also share a current customer case study highlighting their own experience in getting consumers to engage in their care.