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Social media is where people communicate online and for hospitals who want to create a great patient experience, it is a medium that needs to be a big part of their effort to attract patients, said Rob Begg, vice president of enterprise strategy at Vancouver-based social media platform Hootsuite. Speaking at HIMSS15, Begg said that social media is the new front door for your organization, where patients and employers “learn, seek, discover and decide” about organizations. He shared 5 ways social media is and will continue to impact healthcare.

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