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5 Ways Providers Can Improve Marketing in the Mobile Age
The age of consumer empowerment has arrived in the healthcare industry. Medical patients are now acting like informed customers. They're using digital and mobile technology to research doctors and become more informed of healthcare choices. They expect providers to make it easy to learn about their credentials, read patient reviews, and book appointments online.

Patients are on a customer journey. And healthcare providers can flourish by relying on local marketing to guide the journey. Amanda Bury, director of enterprise sales at SIM Partners, which specializes in local marketing opportunities, offers providers 5 tips for making it easier for consumers to find them. (Photo: Fotolia)