There was a bit of a schizophrenic feel to the Health 2.0 conference earlier this week in Boston. Half the companies in attendance are obscure names at best in the I.T. market. Take Mingle Analytics for example. The other half? Well even consumers who have no clue what an EHR is surely know about Angie’s List, Aetna, and AT&T.

And this dichotomy between the famous and the not-so-famous gave the event a type of creative tension often lacking in the mega-events like HIMSS, where the stage is dominated by big names, if not big budgets--and any deals are cut in secret. You see, the Health 2.0 event seeks to give exposure to the innovator companies seeking inroads in the vast health care industry. And at the Boston event, start-ups like Mingle Analytics were introduced to firms seeking to make investments in potential partners. And rather than endless power point presentations, the conference was structured around a series of short, rotating conversations on a talk-show stage. And the firms often talked candidly about how their own relationships evolved out of the conference.

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