(Bloomberg) -- The health monitoring market is ready for new technology innovation, and Apple CEO Tim Cook believes your body should be more like keeping tabs on the performance of your car.

“If you drive for a while and your car gets too hot, it says pull over. If you need an oil change, it says check your oil. What’s the equivalent for the body?” Cook said Tuesday in Amsterdam at a conference. “We believe health is a huge issue around the world, and we think it’s ripe for simplicity and a new view.”

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