(Bloomberg) -- The health monitoring market is ready for new technology innovation, and Apple CEO Tim Cook believes your body should be more like keeping tabs on the performance of your car.

“If you drive for a while and your car gets too hot, it says pull over. If you need an oil change, it says check your oil. What’s the equivalent for the body?” Cook said Tuesday in Amsterdam at a conference. “We believe health is a huge issue around the world, and we think it’s ripe for simplicity and a new view.”

Apple’s smartwatch already tells people to get up, walk around or exercise, but in the future, such devices will know more about the body and could advise users on getting a doctor’s check-up, for example, Cook said. While full monitoring won’t necessarily fit into a single device and is more likely to be a result of experiments with several solutions, health is part of the end-game for the Apple Watch, he said.

Tim Cook, Apple CEO
Tim Cook, Apple CEO Bloomberg file photo

“The holy grail of the watch is being able to monitor more and more of what’s going on in your body,” Cook said. “If you could have a device that knew so much about you, it would be incredible, and would extend life and extend quality. I’m not saying one device will do all of that.”

Investors are seeking proof that Apple can create new products to reignite revenue growth after the company warned that the sales decline it experienced in the fiscal second quarter would continue in the subsequent three months. Cook has also been making a global push into countries like India.

“If you look at some things we’re doing that don’t drive revenue but have massive interest from our teams, health is very much one of them,” Cook said.

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