The amount of data created worldwide will increase tenfold by 2025, and organizations will face critical decisions surrounding capacity—specifically, what portion of that data to manage, and how.

Organizations that don’t manage this data deluge correctly could lose revenue, provide poor patient and customer experiences, and suffer operational inefficiencies, concludes a new white paper by International Data Corp (IDC) entitled, “Data Age 2025.”

Through its research, IDC predicts that data creation will swell to a total of 163 zettabytes (ZB) by 2025. “The decade centered around the conversion of analog data to digital is being replaced by an era focused on the value of data—creating, utilizing and managing ‘life critical’ data necessary for the smooth running of daily life for consumers, governments and businesses,” the IDC paper notes. “Consumers and businesses creating, sharing and accessing data between any device and the cloud will continue to grow well beyond previous expectations.”

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One of the biggest shifts will come in the sources of new data. Consumers were once the primary creators of the bulk of the world’s data. The IDC research supporting Data Age 2025 predicts this will shift, with enterprises creating 60 percent of the world’s data in 2025.

“From autonomous cars to intelligent personal assistants, data is the lifeblood of a rapidly growing digital existence—opening up opportunities previously unimagined by businesses,” explains Dave Reinsel, senior vice president at IDC. “Technology innovation will be vitally important to evaluate and fully activate the intricacies of what’s contained within this large volume of data. Storage in particular will continue to grow in importance, as it provides the foundation from which so many of these emerging technologies will be served.”

More data will represent more opportunities for leaders that in positions of heading organizations, he says. “Leaders will have the opportunity to embrace new and unique business opportunities powered by this wealth of data and the insight it provides, but will also need to make strategic choices on data collection, utilization and location,” Reinsel adds.

By 2025, virtually every organization will be affected by major data-driving trends, the white paper explains:

• Nearly 20 percent of the data in the global data sphere will be critical to our daily lives by 2025, and nearly 10 percent of that will be hypercritical.

• The average connected person anywhere in the world will interact with connected devices nearly 4,800 times per day, by 2025.

• The amount of the global data sphere subject to data analysis will grow by a factor of 50, to 5.2 ZB in 2025.

• By 2025, more than a quarter of data created will be real-time in nature, and IoT real-time data will constitute over 95 percent of it.

• The coming decade will reflect the shift to productivity-driven and embedded data, as well as non-entertainment images and video such as surveillance and advertising.

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