Young children need two doses of influenza vaccine during flu season to protect them against the virus. However, less than half of those who receive the first dose return to receive the second dose. But, new research shows that sending text message reminders both increased receipt of the second dose of the vaccine by the end of the season as well as brought children in sooner to be vaccinated.

Researchers at the Mailman School of Public Health and Columbia University Medical Center found that when educational information on the importance of the second dose of influenza vaccine was embedded into text messages there was an even greater effect compared both with conventional text messages that only told families when and where to go as well as with written reminder only.

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