Wolters Kluwer Health buys med student prep provider

Wolters Kluwer Health has finalized the completion of a deal to buy Firecracker, an adaptive learning, assessment and study-planning solution used by more than 20 percent of U.S. medical students.

Final terms of the acquisition were not disclosed.

The global medical education market is expected to reach $36.2 billion in two years, Wolters Kluwer Health estimates; its health learning, research and practice group serves more than 1 million medical and nursing students.

Wolters Kluwer Health will leverage Firecracker’s technologies in machine learning and algorithm design to help medical students, researchers and clinicians deliver quality care.

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Firecracker’s adaptive algorithm can structure personalized review schedules based on the student’s evolving strengths and weakness and has a proven record in improving med students’ performance in the US Medical License Exams (USMLEs), with students using the platform outscoring those who don’t by over 13 points on average.

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Firecracker will become part of the health learning, research and practice group, which produces medical education and practice content under the Lippincott imprint.

"Combined with Lippincott premium content and solutions, Firecracker enhances our position in the medical education market and helps us further leverage machine learning and advanced technologies to help clinicians deliver the best quality care to patients," says Diana Nole, CEO at Wolters Kluwer Health.

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