Flush with new funding, health information technology incubator Rock Health is asking start-up companies to submit their business plans by November 20.

Rock Health, which provides a suite of services to promising companies seeking to make their mark, has increased its investments in start-ups from $100,000 to $250,000. The company already has more than 50 start-ups in its portfolio.

The new money comes from a third round of funding, led by Bessemer Venture Partners and Kaiser Permanente Ventures, along with participation from KPCB, Montreux Equity Partners, and Great Oaks Ventures.

“The lead investors in this fund represent the most active venture firms in digital health, with category-leading portfolios and a full commitment to investing in companies over the next decade,” according to a blog posting.

Other partners include Abbott, Blue Shield of California, Boehringer Ingelheim, Deloitte, GE, Genentech, Harvard Medical School, Kleiner Perkins Caufield & Byers, Mayo Clinic, Mohr Davidow Ventures, Qualcomm Life, UnitedHealth Group and University of California at San Francisco. More information is here.

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