Medication adherence and digital patient engagement vendor HealthPrize says results of several pharmaceutical company-sponsored studies have demonstrated improved patient adherence and engagement using the digital platform.

HealthPrize's online and mobile platform leverages gaming dynamics, behavioral economics, rewards, and education to motivate patients to engage with medical educational content and to adhere to their prescribed medications. The platform also verifies prescription fills for all engaged patients via a proprietary process that allows for real-time, accurate refill verification and adherence tracking.

Using baseline adherence rates for participating patients, comparative data showed the system increased mean prescription fills rates by 54 percent across indications and demographics and materially decreased the mean interval between refills for one group of diabetic patients by 39 percent. In engagement research leveraging the platform, average login rates for patients across all programs was just over four times per week.

In addition, each week, an average of 55 percent of patients also completed a new educational quiz and a market research survey.

Mean patient age ranged from 24 years old for an acne program to 54 years old for asthma/COPD. In general, programs enrolled a greater percentage of women as compared to men. Sample sizes ranged from 250 patients (hypertension) to over 7,000 patients (acne), as driven by diverse client-directed enrollment goals and methods. Program duration ranged from six months (asthma/COPD) to two years (acne).

Mean weekly login rates per patient: were: acne 2.7, hypertension 3.9, diabetes 5, and asthma/COPD 7.7. The mean number of minutes on site per patient per visit ranged from 1.5 to three.

Pharmaceutical clients provided HealthPrize with baseline historic adherence rates as measured by mean total number of prescription fills per patient.

Register or login for access to this item and much more

All Health Data Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access