BlueCross BlueShield of Western New York will offer to employer clients the option of giving their employees access to real-time online or telephone consultations with physicians in the plan's network, using technology from American Well, Boston.

American Well has integrated its Online Care consultation technology with the personal health records software and related tools of Microsoft Corp.'s HealthVault consumer health portal. This will enable consumers to maintain their personal information and share it with the consulting clinicians.

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