The 185,000-member National Nurses United has launched a nationwide media campaign railing against the dangers of “unproven” medical technology and a lack of standardized care that exposes patients to “severe risk of harm.”

Hospitals and other healthcare facilities are spending billions of dollars on medical technology “sold to the public as the cure for everything from medical errors to cutting costs,” says NNU. However, the reality is proving to be far different, according to the nurse union’s media campaign--which includes radio ads, video and social media.

“Bedside computers that diagnose and dictate treatment for patients, based on generic population trends not the health status or care needs of that individual patient, increasingly supplant the professional assessment and judgment of experienced nurses and doctors exposing patients to misdiagnosis, mistreatment, and life-threatening mistakes,” claims NNU.

In addition, electronic health records systems “too often fail, leaving doctors and nurses in the dark without access to medical histories or medical orders,” argues the nurses union.

Moreover, they say that telemedicine and robotics “marketed as improved care deprive patients of individualized care so essential to the therapeutic process central to healing.” More information on the media campaign is available here.

Long the unsung heroes of healthcare, nurses are on the front lines of patient care yet have often taken a backseat to doctors when it comes to the front-end development and deployment of medical technology in clinical settings. Now, it seems, nurses are fighting back.

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