New York's Mount Sinai Hospital says it has reached 100,000 "likes" on Facebook, making it the first hospital in the New York tri-state area and one of seven hospitals in the nation to achieve this milestone.
The hospital's social media strategy was also recently honored by NurseJournal.org as one of the top five social media-friendly hospitals in the U.S.
"We are very excited about the tremendous growth of our social media communities, and about the opportunities created by that growth to learn from, educate, and engage with patients, supporters, students, and employees," said Leonard Achan, chief communications officer for the Mount Sinai Health System. "Mount Sinai's social media strategy has been to offer dynamic and accessible expert content that empowers and inspires our audience to live healthier lives. To see so many people across the nation interacting on our social media channels is a sign that we are on the right track.
The health system's social media platform currently includes: 43 social media channels, 155,000 likes and 165,000 check-ins on eight Facebook channels; 890,000 views on seven YouTube channels; 1,020,000 views on Google+, 91,000 check-ins on Foursquare; 36,000 followers on fourteen Twitter channels; and 51,000 followers on six LinkedIn channels.
The system also recently launched a state-of-the-art video studio on hospital's campus in order to aggressively expand its catalog of expert and patient videos. The video studio also has direct-feed broadcast capabilities.
"Mount Sinai Health System will continue to build on this success and extend offerings in 2015, including adopting emerging digital and social media platforms, increasing employee participation on digital and social media, providing hands-on training for incoming and current employees, and establishing strong digital partnerships with community organizations," system executives said in explaining the system's near-term social media strategy.
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