Consumer use of mobile health and fitness apps in the first half of 2014 is almost double that of the mobile platform market in general, according to mobile analytics and optimization vendor Flurry.
"We have studied the usage of over 6,800 iPhone and iPad apps listed in the health and fitness category on Flurrys platform and we have seen a 62 percent increase in usage of health and fitness apps over the past six months," Flurry CEO Simon Khalaf writes in a blog post. "This compares to 33 percent increase in usage, measured in sessions, for the mobile app industry in general. Growth in health and fitness is 87 percent faster than the industry, which is itself growing at an astounding rate."
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