In December 2014, the Medical Group Management Association started selling in its online store the Cypher ICD-10 coding and documentation software from ICD Logic. As the compliance date nears and with the addition of a 30-day risk-free guarantee, the association is more heavily marketing the product not just to its members, but to any physician practice.

Normally costing $55 per user per month, the MGMA price is now $29.75 a month. Until recently, many practices haven’t done a lot of work on ICD-10 as they waited to see if the deadline would be moved further back, says Jackie Morey, co-founder of ICD Logic. But when the Centers for Medicare and Medicaid Services and American Medical Association recently agreed on policy concessions that will ease compliance during the first year, it became clear to lagging practices they had to start moving, she adds.

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