OptumHealth Financial Services, a unit of the OptumHealth subsidiary of UnitedHealth Group, is readying a pilot of an iPhone application that will enable providers to scan a bar code on the iPhone screen to access patient insurance data at the point of service.

The application is designed to let patients wave their iPhones in front of a reader to provide data such as eligibility, co-pay, deductible information and cost estimation to registration staff. OptumHealth also is testing card-based systems to deliver that data, says Jim Priebe, vice president of sales and marketing.

"There's a lot of confusion at the point of service, for providers or patients, about how much money needs to get collected," he adds. "We're trying to keep pace with the technology that's available." Priebe spoke at the 2010 AHIP Institute in Las Vegas.

--Greg Gillespie


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